Burger King x Young Ones
In Spring 2020, Young Ones collaborated with Burger King to release a brief challenging creatives to help promote the industry. Burger King has been known to listen to its audience and coming up with creative marketing ideas. Now, with a new generation of young teens and adults, Burger King must find unique ways to further put themselves out into the digital market.
“The Whopper Detour” 2018
“Burn That AD” 2019
Problem
Burger King wants to create a meaningful connection and an exciting, new digital coupon experience for their young Whopper Lovers.
Solution
Using the Burger King mobile app, consumers will be given an intractable AR experience catching original characters in exchange for coupons.
Rebranding by creative agency Jones Knowles Ritchie
Recently, Burger King has gone through an entire rebrand shift, bringing in the use of minimalistic illustrations and style. The AR experience will be formed with its new rebrand.
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